Australia is home to the world’s oldest continuous cultures, with over 250 Indigenous language groups and a deep spiritual connection to land and sea. From the red sands of Uluru to the coastal cliffs of Sydney, each region holds unique significance shaped by stories, traditions, and community ties.

We encourage travellers and team members alike to explore Australia with curiosity, care, and cultural understanding. Interpretation of Aboriginal stories and traditions is shared through guided experiences, signage, and educational programs that honour the custodianship of Country.

Learning about natural surroundings, such as native flora and fauna, protected ecosystems, and geological features - adds depth to every visit. These insights help highlight the cultural and ecological importance of the landscapes our guests enjoy.

Responsible travel also includes knowing how to behave respectfully when visiting cultural heritage sites and natural areas:

• Observe local signage and follow advice from Traditional Owners or guides.

• Avoid touching or entering sacred sites, rock art areas, and ceremonial grounds.

• Stay on designated tracks to protect the environment and wildlife.

• Support Indigenous-led tours and businesses.

• Use inclusive and respectful language when referring to Aboriginal and Torres Strait Islander peoples.

We believe that when travellers and teams understand the importance of local culture and heritage, they help preserve it. Sharing these stories and protocols ensures traditions are respected and continued for generations.

To learn more about Aboriginal culture, heritage sites, and how to travel respectfully across Australia, visit australia.com.